The client had a clear vision of the content to be included on the site, so my main task was to design the layout and look of the site based on these materials. After quickly creating a wireframe, I moved on to visual design, working with the client through several rounds of revisions to refine the final version.
One of the key goals was to align the new page with the aesthetics of the rest of the site. To this end, I was given guidelines for the brand’s visual identity and a set of graphic materials to use as inspiration.
Below you can see the final design of several sections of the site. I will also include a full screenshot of the entire site at the end of this case study.