Miettes
CLIENT
- Logicake
Canada (Quebec)
MY WORK
- Web Design
- Branding
- Marketing
COUNTRY
Canada
01. Summary
Misson
Together with Oshlag brewery, we create more than just beer – it’s a manifesto for responsible production and an innovative approach to food recycling. We brew beer from recycled bread, combining a kraft approach to brewing with the idea of zero waste. Our mission is to show that taste, quality and sustainability can go hand in hand – and that every beer can have a second life.
My contribution
My participation in this project consisted of creating a unique website dedicated to the Miettes x Oshlag collaboration. The site was designed to tell the story of the collaboration, emphasize zero waste values and showcase the uniqueness of the beer brewed from recycled bread. I focused on a clear and aesthetically pleasing interface that captures the brand’s character – artisanal, authentic and modern. The design combined functionality with a minimalist form to effectively attract attention and build a positive image for this online initiative.
02. Web design
UI Design
The website design for the Miettes x Oshlag collaboration was intended to convey the unique nature of the collaboration and emphasize the idea of sustainable production. I created a modern, aesthetically pleasing and intuitive site that presents the story of beer brewed from recycled bread in an attractive way. I wanted a minimalist but distinctive design that fits in with the style of both brands – artisanal, organic and conscious. The site was designed with storytelling, smooth navigation and high readability in mind, both on desktop and mobile devices.
UI mobile design
I attached great importance to mobile design in the project, as the site had to be fully accessible and readable on mobile devices. I designed a responsive interface that maintains aesthetics and functionality regardless of screen size. Care was taken to ensure optimal hierarchy of content, readability of typography and intuitive navigation using touch gestures. This made it easy for users to learn about the history of the project, learn about the product and the idea behind it – all in a convenient mobile form, ideal for sharing on social media and presenting at events.
03. Social media
Creating an ecosystem is more than a single product or website – it’s about building a cohesive and thoughtful world in which each element supports the other. From the visual identity, to the website, to the graphic materials, to the communications – everything has to come together and tell the same story. In my projects, I try to think holistically, designing solutions that create a lasting and recognizable brand identity, regardless of the channel in which it appears.
